Sponsoring one or more of Broadway’s signature annual events is a powerful way to align your brand with Saskatoon’s most vibrant and beloved district. The Broadway Business Improvement District (BBID) is built on independent business, walkable shopping, and street-level culture, bringing thousands of visitors together to shop, dine, discover, and connect .
With a combined total of more than 40,000 visitors attending Broadway events, sponsors benefit from high-visibility exposure at some of Saskatoon’s most anticipated celebrations . In addition to event-day engagement, sponsors gain extended reach through recognition on posters, advertisements, the Broadway BID’s website, and on social media channels reaching over 11,000 Facebook and 17,100 Instagram followers.
Opportunities range from Presenting Partner, with naming rights and prominent on-site activation space, to branded areas and supporting levels, allowing businesses of all sizes to connect directly with the community . Sponsors can even secure category exclusivity and first rights on future sponsorships, maximizing long-term value . By partnering with the BBID, your organization becomes part of the energy, creativity, and community spirit that make Broadway “the hottest district in town.”
