Every year, Broadway’s signature events draw more than 40,000 visitors to Saskatoon’s most vibrant and beloved district. From bustling street festivals and family-friendly celebrations to seasonal markets and community activations, Broadway creates the moments people talk about long after the event is over.
As a sponsor, your brand becomes part of those experiences.
Sponsoring a Broadway event places your organization in front of thousands of engaged consumers while demonstrating a visible commitment to local business, community development, and the cultural vitality of Saskatoon. It’s an opportunity to connect with residents and visitors where they are already gathering, shopping, dining, and making memories.
Why Broadway?
- More than 40,000 annual event attendees
- Access to an engaged audience across multiple demographics
- Recognition through event marketing, advertising, signage, website, and social media
- Exposure to more than 11,000 Facebook followers and 17,100 Instagram followers
- Opportunities for experiential marketing and on-site activations
- Category exclusivity opportunities for select sponsorship levels
- First right of renewal for future sponsorships
Be Seen. Be Remembered. Be Part of Broadway.
Broadway events are more than community gatherings; they are some of Saskatoon’s most anticipated annual celebrations. When your organization partners with the Broadway Business Improvement District, you aren’t simply placing a logo on an event; you’re aligning your brand with one of the city’s most recognizable destinations and becoming part of the energy, creativity, and community spirit that make Broadway unique.
Sponsorship opportunities are limited, and many categories are secured well in advance. The organizations that partner with Broadway gain year-round visibility, meaningful community connections, and a prominent role in experiences that residents actively seek out and support.
Join the businesses and organizations helping to create Saskatoon’s most memorable events. Secure your sponsorship today and put your brand at the heart of Broadway.
